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[Who should attend?] [What
is the program?] [What is the need?] [What
are the benefits?]
[Program brochure] [Course
schedule] [Course
enrolment form]
The Professional Certificate in Business Principles
- What is the Program?
The Program has been carefully structured to address the most common area of
activity in business where, irrespective of the level at which an employee is working, there is
every likelihood that person will need to understand what constitutes sound business practice.
The list of topics covered is comprehensive and it is difficult to dismiss any one of them as not
basic to business activity.
The subjects covered include:
FINANCIAL MANAGEMENT
Subject Description: this
unit seeks to provide participants with an appreciation of the role accounting and finance plays
within an organisation, and in its dealings with others. Its major aim is to convey an
understanding of accounting in the context of business organisations, and how it involves measurement,
usually in monetary terms, of transactions and other events pertaining to accounting entities. The
unit further seeks to convey to students the importance of accounting for the purposes of organisational
stewardship, control and decision-making. No previous knowledge of accounting is required, or assumed, in this subject.
Subject Outline
- Accounting for
non-accountants (inc. accounting reports, ratio analysis)
- The role of taxation
in accounting processes
- Management Accounting
Principles (inc. budgeting and costing principles)
- Basic Financial
Principles
- Financial Institutions and Markets
MARKETING
Subject Description: this
unit explores the vital business processes that result in the generation of income for, and organisation
through, the delivery of goods and services to customers.
Subject Outline
- Sales
- Marketing Planning;
Marketing Programs
- Marketing and
Business Communications
- Value-adding
to Keep Customers Satisfied
- Opportunities from Globalised Markets
BUSINESS
ENVIRONMENT & INNOVATION MANAGEMENT
Subject Description: participants
will learn the importance of innovation as an engine of growth and profitability for firms in
the new economic era. The principles of entrepreneurship and its influence on innovative
activities form the basis of this subject. Participants will also learn how organisations
in the new economic era convert ideas and concepts into systematic business plans for organisational
profitability, within a legal and regulatory framework.
Subject Outline
- The importannce
of Creativity in Business
- The role of innovation
in the new 'knowledge' economy
- Using Knowledge
as a key organisation resource
- Risk and Reward
- Fundamentals
of Business Planning
- Workplace Health
and Safety
- Contract Law-principles
and administration
- Sale of Goods Act - principles
and administration
ORGANISATIONAL BEHAVIOUR & LEADERSHIP
Subject Description: participants will learn about the
importance of leadership among the array of facets that contribute to organisational effectiveness. In
this unit, principles of leadership, motivation, team building and ddelegation will be covered,
which will enrich the participants' skills and understanding of leadership processes, corporate
governance and ethical principles.
Subject Outline
- Leadership Principles
- People Management
- Business Ethics and Values
- Governance of Businesses
- Motivation of self and staff
- Team Building
- Delegation
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