B-HERT: Challenge of Commercialisation Conference 2003

The Challenge of Commercialisation:
Turning Research and Ideas into Money

This two-day conference held in Melbourne on the 6th and 7th August 2003, lifted the veil on Commercialisation. 22 presenters covered topics including:

rapid product development;
managing people, teams and culture;
customer relationships;
accelerating innovation;
strategy;
value chain management;
opportunistic marketing;
capital positioning and profit margins; and
IP as a competitive advantage.

view brochure (253KB pdf)

Presentations—Keynote Speakers

Mark Paterson, Department of Industry, Tourism & Resources - The Challenge of Commercialisation: Government Perspective (796KB pdf)

Dr RH Frater AO, Vice President for Innovation, ResMed Ltd - Turning an Idea into Millions (1.03MB pdf)

Prof Frank Larkins AM, Deputy Vice-Chancellor (Research), The University of Melbourne - Higher Education & the National Innovation Agenda (132KB pdf)

Gillian Turner, Managing Director, Unisearch - Effective Commercialisation of Publicly Funded Research (94KB pdf)

Dr Peter Jonson, Chairman, Australian Institute for Commercialisation - From Mind to Market: Australia's competitiveness (138KB pdf)

Dr Ian Smart - The Mentre Model: Creating sustainable businesses from Australian research (425KB pdf)

Presentations—Workshops

Gail Geronimos, Achaeus Group - Strategic Process 1: Strategic growth (225KB pdf)

Gail Geronimos, Achaeus Group - Strategic Process 2: Growing your sales (123KB pdf)

Alex Lamond, The Triton Foundation - Nurturing Inventors (358KB pdf)

Christopher Bird, Allens Arthur Robinson- Intellectual Property & Patents: the opportunities and the pitfalls (253KB pdf)

Robert Marshall, Knowledge Teams International - Leadership in Innovation: Emotional intelligence and self-awareness in leading the innovation process (142KB pdf)